Five content advertising examples from online dating web web sites and apps

Five content advertising examples from online dating web web sites and apps

Dating web sites tend to visit a surge in traffic between New Year’s and Valentine’s Day.

Nevertheless, it is maybe not merely the dread of February 14, aka ‘singles understanding day’, that gets people registering.

As online dating sites services become ever more popular – with 15% of all of the US grownups apparently having used one – these websites are cleverly tapping into consumer need.

While many bigger dating web sites rely on tv or PPC advertising, good old fashioned content marketing stays a smart way to attract a clientele.

small payday loans in south carolina

Here’s a review of only a couple of examples. Also to discover more on this topic, always check these Econsultancy resources out:

OKCupid

OKCupid had been one regarding the online that is first web sites to utilize content to drive its overall strategy.

The incarnation that is original OKTrends – had been run by the company’s co-founder, Christian Rudder, whom utilized their mathematical history setting the tone regarding the web log.

Essentially, he turned statistics and individual information into fascinating articles, producing interest that is huge online visitors as a whole – perhaps not only those which consists of primary relationship service.

The blog has changed, however data and insight from the dating community remains at the heart of its content since being acquired by Match.com.

Additionally regularly articles bigger features, built to poke fun during the perils of contemporary relationship. One example that is recent the amusing ‘Dictionary for the present day Dater’, available on its moderate weblog. Læs videre “Five content advertising examples from online dating web web sites and apps”